Is this you
Who this hour is for.
Three kinds of store owner. If one of them is you, an hour on August 27 saves you a week in October.
You run the store and write the emails
There's one of you, and BFCM wants fourteen campaigns. Come and watch all fourteen get built in a single sitting.
Last BFCM was three sends and hope
Teaser, Black Friday, last chance, because that's all there was time for. You'll leave with the full Nov 6 to Dec 2 sequence instead.
You already pay for Klaviyo, Omnisend or BayEngage
And you're probably using a fifth of it. Nothing here asks you to switch, you could run this on Monday.
Skip it, if
Your entire November calendar is already built, scheduled and QA'd. Go outside. Touch grass. You've earned it.
This year's BFCM strategy is "panic, but slightly earlier than last time." Bold. We wish you every success.
Why CueZoe
It already knows your store. That's why it's fast.
CueZoe reads your catalogue, your last 90 days of sales and your brand before it writes a word. You're not briefing a tool, you're approving work that's already done.
line per campaign. "Cyber Monday last chance, send 6pm." That's the whole brief.
campaigns handled. Copy, subject line, banner, product picks and QA, every send in the calendar.
migrations. It builds inside the Klaviyo, Omnisend or BayEngage you already pay for.
seconds to approve. From your phone, in the warehouse, between school runs.
Two-minute setup, from $39, and nothing about your stack changes. On the call you'll watch it run against a real store, not a demo account with three tidy products in it.
The session
One hour. Four things we build live.
Nov 6 → Dec 2
Map the fourteen sends
Real dates, and the job each email is doing, teaser, early access, launch, mid-event, last call, extension. Including why your Sunday and Monday sends deserve more than they got last year.
The offer
Pick the offer that sits inside it
Three structures with the maths on each: early-access tier, spend threshold, bundle. Last BFCM, discounts got 10% shallower across Klaviyo's network and consumer spending still rose 11%. Depth was never the lever.
Live build
Build all fourteen with CueZoe
One line of plain English per campaign. CueZoe reads your catalogue and last 90 days of sales, then writes the copy, designs the banner, picks the products and QAs the whole thing. On the call, not in a recording.
Ship it
Approve from your phone
Review each campaign, change what you want, schedule it into your existing Klaviyo, Omnisend or BayEngage. No migration, no rebuild, nothing new to learn.
The five minutes in the title
One line in. A finished campaign out.
One brief in. A finished, on-brand campaign out, sitting in your ESP. Here's what that looks like.
Amber Set
$68Night Serum
$44Core Tee
$32What you leave with
Four things you walk out holding.
The calendar structure
Nov 6 to Dec 2, mapped send by send, so you know exactly what goes where.
An offer you can defend
Picked on margin maths, not on what felt brave in the car.
How the build actually works
You'll watch a real brief turn into a finished, scheduled campaign, live.
A first move
One thing to do this week, before the session fades.
Who's running it
Twenty Black Fridays between them.
Kevin Wood
Head of Ecommerce · cuezoe.ai
11 years running ecommerce, he's built and shipped BFCM campaigns every November for over a decade.
Danielle Fietkau
Senior Ecommerce Strategist · TargetBay
9 years running email & SMS for ecommerce brands, through nine straight Black Friday seasons.
Save your seat
Seven days of work. One hour of your Thursday.
Thursday, August 27 at 2:00 PM EST. Free, one hour, plus live Q&A. Can't make it? Register anyway, the replay and the calendar template go to everyone who signs up.